Copywriter Biography for Susan Fantle
B2B direct marketing copywriter
I can credit starting my 20+ successful years as a B2B direct marketing freelance copywriter to the GEICO gecko - sort of.
I was working in real estate, after ending eight years in direct sales, when my name was given to the marketing folks at GEFCO. That was the Government Employees Financial Corporation - the precursor to today's GEICO. They were looking for a freelance copywriter, and an associate of mine made the referral. He knew I had a B.S.B.A. in marketing and had begun my career as a copywriter.
Well, they hired me, and four months later I quit my job to become a freelance copywriter full time. Every day doing this work is wonderful.
Why? Because I get the opportunity to make a difference for the businesses I serve. What I do counts. What I add to marketing programs shows up on the bottom line. There's no greater reward than that as a freelance copywriter.
I have served so many different B2B marketers over the years that I know what works and what does not work from real, first-hand experience.
With a focus on direct marketing, everything I write is designed to generate actions like these:
- Download or request content
- Sign up for a Webinar or trade show
- Pick up the phone and call
- Mail back this request
- Visit this site
- Visit this location
- Opt-in
Contact me now. Let's get acquainted. Then you'll know a B2B direct marketing copywriting pro you can call with confidence.
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