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The
Copy Works FAQ
Contact
The Copy Works
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Copywriting Frequently Asked Questions (FAQ)
What's involved in using your
B2B marketing copywriting services?
How do you charge for your B2B copywriting and consulting services?
How do you bill for your B2B copywriting and consulting services?
Do you provide Web site, email marketing, direct mail marketing, landing
page, microsite, content, data sheet or product brochure design work?
How fast can you turn around a B2B marketing copywriting assignment?
How much do you charge for B2B copywriting and consulting?
Q. What's involved in using your B2B marketing copywriting
services?
A. Your project begins with a phone call. During that call you answer my questions
about the elements needed for me to provide you with strategic marketing advice
and to write compelling B2B marketing copy for you. The elements I need to know
include the following:
1. Description of your market -- What field or industry, and what
titles do you want to reach? These are the people who make the decisions and influence
the decisions. Also, are you conducting B2B marketing to new prospects, pipeline
prospects or customers?
2. Type of project -- Do you want to conduct a B2B marketing program
to generate leads, nurture leads, make an immediate sale, set appointments, generate
attendance to an event or Webinar or any other B2B marketing goal? Do you need your
Website transformed into a true lead generating or sales generating B2B marketing
tool? Do you need business marketing content written for B2B lead generation, to
nurture B2B leads in your sales pipeline, to build an online knowledgebase, to hand
out at trade shows or for any other marketing purpose?
3. Offer being made -- To generate the response from your B2B marketing
campaign, are you offering informational content such as a white paper, guide, checklist,
or an offer that closes sales such as discounts or added services? Haven't decided?
I can provide strategic guidance on this important decision.
4. Channel preferred -- If your project is a B2B direct marketing
campaign, will you need B2B email copy, direct mail marketing copy, B2B search engine
marketing ad copy, abstracts for content syndication, magazine ad copy, data sheet
copy, sales sheet copy or product brochure copy?
5. Call to action desired -- For a campaign, do you want your prospects
to click to landing page copy or microsite copy, call your telesales department,
call your sales department, visit your booth, sign up for a Webinar, visit a location
or any other action?
After the initial phone call, I write a full draft of the copy and send it to you
for your review. Then we communicate again by phone or email to go over the marketing
copy and discuss any corrections or revisions you would like. I will make those
changes and send the copy back to you. We repeat the process until we both agree
the copy is final and ready for design.
Back to questions
Q. How do you charge for your B2B copywriting and consulting
services?
A. Once I know the scope of your marketing project or consulting focus, I provide
a "not to exceed" bid. No work is begun until there is an understanding of the amount
to be charged on that project. If the work takes me less time than estimated, you
will be charged for actual time. If it takes more time, you would not be charged
more than the agreed-to bid. Costs include two rounds of minor revisions (“minor”
meaning revisions to less than 10% of the copy). Additional services beyond the
scope of the original bid (e.g., extensive revisions, copy additions, further research,
additional meeting time or interviews) are billed at a rate of $75/hour. Additional
costs are always approved prior to being incurred.
Back to questions
Q. How do you bill for your B2B copywriting and consulting
services?
A. I email you an invoice at the end of each month during the course of the B2B
marketing copywriting or consulting project for hours incurred that month, or at
the completion of the work, whichever comes first.
Back to questions
Q. Do you provide Web site, email marketing, direct mail
marketing, landing page, microsite, product brochure or content design work?
A. Because of my 20+ years as a B2B direct response copywriter, I have many terrific
B2B marketing designers as colleagues. It's easy for me to coordinate the design
for your Web site, email marketing, direct mail marketing, landing page, microsite
or content. You can get the B2B marketing copywriting and the marketing design work
from a single source.
Back to questions
Q. How fast can you turn around a B2B marketing copywriting
assignment?
A. Depending on my current copywriting workload, most projects, except complete
Web sites, can be turned around in 5 working days or less.
Back to questions
Q. How much do you charge for B2B copywriting services
or consulting?
A. Each project is unique; however, feel free to contact me at 858-676-6757
or info@thecopyworks.com to get a quick
estimate on your proposed project.
Back to questions
Contact The Copy Works
and learn how professional business copywriting can help you.
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